social media networks for small businesses

SOCIAL MEDIA PLATFORMS Tweet-Deck Twitter is one of the most underutilized, and there’s no reason it shouldn’t be, as the app sees more than 229 million daily active users as of 2022. Although 67% of B2B businesses use Twitter as a marketing tool, there is a lot of potential for smaller businesses when it comes to this social media network. For the businesses that are on Twitter, though, TweetDeck is a simple management system that helps users create customizable social media dashboards which they can use to send and receive different tweets, manage their accounts, and monitor their profiles. Users can upload and save future tweets and posts in their scheduling domain and set their tweets to be posted on predetermined dates. TweetDeck isn’t necessarily the most intriguing or complex platform out there, but it does serve a good purpose for business owners who are leveraging the possibilities of Twitter. There are paid subscriptions, but smaller businesses that can get away with the basics will be able to enjoy the standard free features. Friends+Me Not many business owners and entrepreneurs know about this beginner social media management platform that includes several interesting features that are available for free to any person. Something that sets Friend+Me aside from others is that it gives users the freedom to integrate with several browser extensions both on desktop and mobile devices and works on Android and iOS. The basic free account also gives users access to post-scheduling options and automated actions such as creating new posts or even streaming content from RSS feeds. All other integrations can be controlled and monitored from one account and work on Facebook, now Meta, Twitter, Tumblr, and Pinterest. Although there is the opportunity for the platform to become integrated with other popular social networks such as Instagram or TikTok, Friends+Me is a straightforward tool that gives small business owners just enough power to get their social media management under control. There are some drawbacks, and the platform doesn’t come with all the bells and whistles that one would expect, but for a small team of marketers and creators, this could be the right tool that can help get them started with social media management. Aside from the free and basic subscription options, users can also choose from paid plans which are between $9,00 and $1,200 per month. The bigger the plan, the more one can queue and schedule posts while also adding up to 50 team members when paying for the premium subscription.